How do I feel about photo retouching?

I feel that photo retouching is completley unesseccary because there are plenty of beautiful women out there that could be on a cover of a magazine with out being digitaly made skinnier or "brighter". Like if someone uses make up before a photo shoot its not as bad because like its still you in a way but just under alot of make up, but being digitaly enhanced is completley ridiculous because its not even you who there using to advertise any more. The models are more of a template in which editors can basically make you look how they please, but there more than likely going to continue to use digital re-touching for the time being until something better comes along, so im just saying this if there going to use it they should at least say somewhere I dont care if its in fine print that "this is not a real person and you will never look like this".